This is one of my all time best pieces of advice - which I've learned the hard way (multiple times!) - for life and business. 

Learn to trust yourself when it's time to pivot, and do it quickly. 

I bet, right now, you can recall relationships, jobs, and other life experiences where you knew something was off for you, but you stayed. 

You didn't listen.

I certainly know that I bloody well did (errr... four years in an abusive relationship...whaaat?). 

Truth is, not pivoting, not listening to myself, has cost me so much - literally time, energy, love, my success, myself in many cases. I bet you could say the same. 

What did it cost you? How many years of your life did you waste? How much money did you lose? How much of your self-esteem went down the pan?

Why do we do it to ourselves? Why don't we pivot?

Two reasons:

1) We don't trust ourselves.

2) We don't know ourselves.

And I'm going to give you a cold, hard truth here. When we don't trust ourselves, it's because we're not honest. We're not living with true integrity. We do things like make commitments and forget about them (or back down), we say things we don't mean to get out of stuff, we people-please and tell people what we think they want to hear, not what is actually truthful.

This erodes our self-trust. 

To build it up, we have to start getting honest. 

The delightful thing is, I've found that being honest - with myself and others - pays dividends. Life is incredible on the side of honesty. It's powerful. It creates real connections. You feel unstoppable. 

The second point: we don't know ourselves. In order to trust the voice inside, you have to know that it's yours. You have to know who you are, what is and isn't okay with you (your boundaries), what your values are. Knowing these things left right and centre will guide you every step. 

I can't tell you the number of times I've failed to listen to my inner wisdom. It takes courage. A hearing ear and courage. 

Now I am so much more in touch with who I am, what I stand for, what my values are, and am honest with myself (and I know the signs to look out for in my body). Like everything, becoming your most powerful self is a process. Love yourself through it. Learn. And pivot.

My question to you: what's going on in your life or business, that your little voice inside is saying 'noooooooo!!!' but you're just not listening? 

My advice: listen.